So, you are in an EU project and there is a nice fat promise, the project will produce a large body of work, called either compendium or something with “success story” in its name. This work will then be used for further promotion of the project, not only to the EC, but to the business partners, which will take up the results of this work.

Of course, this body of work is to show success (hence the naming), as a lot of work was done, by many partners, and a lot of money was poured into the project.

Almost always, the crucial mistake is made in writing of this stuff. Namely, in the name of saving time, saving effort, saving the travel money, the text is written by people, who did the work. Usually, this is written at the end of long working stints, when everyone is tired and nobody cares about some pieces of text that have to be written. Oh, and most of the time, the people who have to write it, are engineers.

The end result is crap. Always.

There is a lesson to be learned.